Five videos a trade business can film in a lunch break
A plumber, sparky, mechanic or landscaper already answers the same questions every week. Each answer is a video. Here are five that need no props, no location and no planning beyond deciding which question to answer.
Why burned-in captions beat subtitle files on social video
Most social video is watched muted, and a separate subtitle file does not survive the trip between platforms. Captions burned into the picture do. Here is the trade-off and where captions must sit to avoid platform interface elements.
Why you ramble on camera, and what a teleprompter actually fixes
Rambling on camera is a working memory problem, not a confidence problem. A teleprompter positioned near the lens removes the need to compose sentences while performing them.